Kya aapko pata hai
Facebook ke shares kal 26% girre? Jiske wajah se Mark Zuckerberg ko 31 billion
ka loss hua? Waise toh share market mai girna-bhadna aam baat hai lekin
Facebook ke girne ki wajah kuch gambhir hai.
Aapko yaad hoga
Facebook ko October 2021 mai rebrand kiya tha - Lekin company ko rebrand karne
ke baad Facebook ko wo dekhne ko mila jo 17 saal mai usne kabhi bhi anubhav
nahi kiya tha. Well, quarterly reports
ke hisaab se Facebook ke daily users ki sankhya 1.93 billion se ghatt kar 1.929
billion ho gayi hai. Waise toh yeh girawat percentage wise kuch khaas nahi hai,
lekin, aapko bata dun Facebook ne apne ithihaas mai isse pehle kabhi bhi aisa reversal
nahi dekha hai. Kyunki jabse social media platform Facebook ki shuruwaat hui
hai, tabse iske daily active users ki sankhya sirf badhi hai, kabhi bhi ghati
nahi, until now
Toh kya jo log bol rahein hain wo sach hai – kya yeh Facebook ke anth ki shuruwaat hai? Kya yeh ek indication hai ki Facebook se ab log ubhh rahein hain? Ya fir kya yeh development investors ko ek cautionary notice de raha hai - ki aane waala dashak tech companies ke liye kaafi nuksaan dayak ho sakta hai unlike earlier times – Aayie dhundte hain inn prashno ke jawab -
Agar aap bhi chahte hain Demat and Trading Account Open krna to yaha click kre.
Toh Kya Hai Aisi Wajah Jiske Chalte Facebook
Last Quarter Mai Naye Users Nahi Jodd Paya?
Ek wakt tha jab Facebook par pura young crowd din bhar padda
rehta tha lekin kaafi samay se Facebook young crowd ko attract nahi kar paa
raha. In fact, 30s ke neeche waala crowd Facebook chodh kar kaafi alternative
platforms se judd rahein hain jaise ki TikTok aur SnapChat. Yahan takk ki
teenagers aur college going students ka maan-na hai ki Facebook is for the 40s
and 50s – Jahan content boring hi nahi balki kaafi negative aur misleading hote
hain.
Kaafi hadd tak Facebook ne apne aap ko Instagram ke through
‘Youth-relevant’ rakha tha lekin ab Insta ko bhi TikTok aur SnapChat se kaafi
competition mil raha hai.
Agar aap Instagram, TikTok ya SnapChat dekhein toh teeno
platform mai koi khaas difference nahi hai – sab ek hi jaise hain. Har jagah
almost sab kuch same hi hai. Dekha jaye toh mai pichle dus saal mai social
media ne koi major break-through ya innovation nahi dekha hai. Wohi cheezein
repeatedly aa rahi hain aur upgrade ho rahi hain.
Yaad hai kaise humne pehli baar phone ke OS ke madhyaam se
apna train ka ticket book kia tha? Woh tha tech upgradation. Aaj toh sirf tech
saturation dekhne ko milta hai – Jahan technology toh upgrade ho rahi hai lekin
koi ground-breaking ya revolutionary innovation nahi hai. Social media hoy a
Indian IT firms sabka yehi haal hai.
Aur Facebook toh Kaafi Time Se Critics Ka
Favourite Raha Hai aur Log Iss(se) Pareshan Bhi Hain
Aap ko bata dun Cambridge Analytica Scandal koi ek matra
incident nahi jahan Facebook ke wajah se logon ka data leak hua. Aise kayi
saare incidents hain…Ye regularly hote rehte hain. Piche saal April 2021 mai
1,55,000 Indians ke Facebook accounts compromise hue the. Iske alawa Facebook
pe kayi saare misinformation campaigns chalte rehte hain jiske wajah se
Facebook kaafi samay se apna credibility bhi kho raha hai. Tabhi na youngsters
isko ‘oldies ka platform’ bata rahein hain aur saath hi mai negative aur
misleading bhi keh rahein hain.
Agar aap kaafi samay se Facebook use kar rahein hain toh
aapne dekha hoga ki kaise user experience mai bhi Facebook mai ab wo baat nahi
rahi – Black Americans ka toh kuch saalon se Facebook se kaafi on and off
relationship raha hai aur ab wo bhi iss platform ko Dheere Dheere chhodd rahe
hain.
Toh Kya Ab Facebook Ki Ulti Ginti Shuru Ho Gayi
Hai?
Well, Facebook aur
Microsoft dono hi company ne bataya hai ki kaise wo ek virtual reality-based
metaverse develop karenge aur kaise aage jaake sab kuch metaverse pe hoga –
chahe virtual meetings ho ya workers ka interaction. Metaverse
ko leke Bill Gates aur Mark Zuckerberg dono hi kaafi Positive Hain. Aur aage
chalke yehi virtual office related tech aur Information technology Microsoft ko
hi nahi balki Facebook yanni ki Meta ko bhi arbbo ka fayda de sakta hai..tabhi
na Mark Zuckerberg apna time, paisa aur research sab Metaverse ki tayyari mai laga
raha hai.
Iske alawa Facebook bhi dusre tech companies ke jaise
payment services mai aa gaya hai - Facebook Pay aur WhatsApp Payments ke zariye
- Aur aane waale time mai Google Pay, Walmart-backed Phone Pe aur Alibaba
backed PayTM ko bhi bhaari takkar de sakta hai.
Aap dekh rahein hain kaise tech companies ab financial
market mai Dheere Dheere smartly apna jagah bana rahi hain aur ek tarah se apna
khud hi bank chala rahi hain? Well, current situation ko dekh kar, yeh logical
hi nahi, balki kaafi acha business step hai – bus aage dekhiyien kaise ye
companies dusre domain mai ek dusre ko takkar deti hain….
Besides, Zuckerberg aur Ambani ki partnership bhi abhi tak
kaafi unexplored rahi hai, kya pata ye dono heavyweights aane waale time mai
kya kya naya twists and turns layaein?
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