India ne Lockdown me kaunse Products pe kaisa kharcha kiya? Kya isse market ka kuch rishta hai?
Aaj ke post me main aapko ye bataunga ke doston, Coronavirus ke pandemic ke chalte, india ke consumers ne kaunse cheezon pe paise kharche kiye, aur kya isse un products ke market value pe kuch asar hua?
Immunity Boosters
Corona ke mausam me sabse zyada important hai immunity, aap sabko pata hai ki Asymptomatic patient bolke ek term hai, iska matlab hai ke jinka Immunity itna strong hai ke Corona Virus ka thoda sa bhi effect unko nahi hota. To Lockdown ke time pe logo ko ye dhyan hua ke immunity badhane ke liye har din ke fast food se zyada bhi kuch khana padega. Isliye sabse zyada kharidari badhi in goods ki
1. Chawanprash
2. Vitamin tablets
3. Zin based tablets
4. Branded Honey.
Ab Chawanprash kaunsi company banati hai? Dabur, Patanjali, Himalaya. In companies ko April se leke June me sales me growth dekhne ko mila. Patanjali ko especially kaafi accha growth mila corona ke time par, ye kehna hai Brickworks ratings ka.
Comfort Foods
Lockdown ke time par common aadmi kaunsa khana prefer karta hai? Aisa kuch jo packaged ho aur jaldi kharab na ho, aur fatafat khaya jaa sake, kyun ki sabko ghar se kaam karna hai, ghar ka kaam karna hai, bacchon aur family ka bhi dekhbhal karna hai, aur uske saath agar khana pakane me din ke 4 ghante lag jaaye, to fir wohi mehnat 200% zyada lag jaati hai, aur constantly 5 mahine se aise karna lockdown me karna bhi kaafi difficult lagta hai. Isi wajah se logon ne asaani se khane waali food jaise
1. Maggi
2. Maggi na milne se uska alternative jaise WaiWai, Knorr
3. Kitkat, Munch, Dairy Milk Jaise chocolates
4. Lays ya Haldirams ke snack products
5. Healthy Snacks alternatives jaise Raggi or Corn Chips
6. Fruit Juices, Soft Drinks etc
7. Parle G jaise sasta aur tikau biscuits
In sab products pe logo ne kaafi paisa kharcha kiya. Maggi ke parent brand Nestle ne,March ke quarter me 10.7% ka revenue growth darj kiya, ye growth ka driver tha Maggi, Munch aur Kitkat. Aise hi Parle biscuit company ne, April -June quarter me competitive biscuit segment me 5% ka market share capture kiya. Ye possible hua kyun ki Parle G ka pack, sasta 2 Rs, 5Rs ya 20 Rs me aata hai. Iske saath Parle G biscuits, Glucose ka ek acha source hai, iske wajah se bhi iske sales me kaafi growth dekha gaya.
Digital e-learning platform and e-commerce
Lockdown se sabse bada impact aaya hai schools and learning institutions ko, kyun ki schools aur institutions kab open honge ye kisiko nahi pata, lekin iske wajah se learning ruka nahi reh sakta. To sabse zyada stress aaya hai digital learning platforms par. Byju’s ka valuation ek saal pehle $5.5 Billion tha, wohi ek saal baad July 2020 me uska valuation $10 Billion ho gaya hai. Unacademy ka valuation $200 Billion ke aas paas tha ek saal pehle, aaj Unaacademy 41.2 Billion ka fundraising karne ke baare me plan kar raha hai. Yehi nahi, India ka educational startup WhiteHat Jr ko Byju ne acquire kiya hai $300 Million ke cash deal ke zariye. E-commerce sector me bhi pre-covid times se zyada growth dekha gaya hai. Flipkart aur Amazon ka total sales january me $30 Billion tha jo abhi july me $36.5 Billion ho gaya hai, Red Seer analytics ke mutabiki.
Market Pe Asar
Ab seedha seedha samajhjiye ki iska market par kya asar pada hai, HUL ne 2021 Q1 me 7%ka growth darj kiya hai jo India ka primary FMCG leader hai aur comfort foods and daily essential items jaise saabun, oil, sanitizer, handwash is domain me khelta hai. Dabur ne halaaki 6.38% ka net loss declare kiya hai, lekin ye number Worldwide economic lockdown ko dimaag me rakhte hue kaafi kam hai, aur yehi wajah hai ki Dabur ke shares, pichle 6 mahine me stable performance de raha hai. HUL share prices ko bhi agar aap dekhien to pichle 6 mahine me average price me bahut zyada difference nahi hai, beech ke kuch dino ke fluctuations ko chor ke ye share bhi kaafi stable hi hai. Patanjali ne to market me aag hi laga di thi, unke Ruchi soya shares ne bilkul multibagger ka characteristics dikhaya aur bahut logo ko bahut paisa kama ke diya. Cipla, Lupin jaise pharma companies ne Covid Drugs ke upar testing karke bhi apna relevance barqraar rakhha. Pharma companies ne overall acch aperformance diya hai aur baaki shares ke muqable me accha results diya hai.
Iska seedha matlab ye nikalta hai ki, public ke liye important goods jo company manufacture karegi, usko difficulrt situations se nikal ne me utni asaani hogi. Aapko bhi aise hi market ke demand pe aur unke demand fullfill karne waale companies ke upar nazar rakhni hogi, taaki market se aap zyada se zyada fayda utha sake.
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